Medical Email Marketing

What is Medical Email Marketing?

Medical email marketing is a cost-effective form of direct marketing that uses email communication to reach current and prospective patients. A medical practice can use email marketing to provide valuable content and health care information to patients.

Email is the most frequently accessed form of communication, making this marketing method one of the easiest and most effective ways to engage current patients and attract new patients. Medical email marketing fosters loyalty and encourages patient retention.

Why Should a Medical Practice Market with Email?

Email marketing provides a great return on investment (ROI). It also engages patients at a higher and more measurable rate than print-based marketing.

Email marketing makes it easy to produce personalized pieces in a short amount of time. In addition, each email campaign provides valuable analytics information. The open rate, click-through rate and other metrics allow you to track how your readers are interacting with your e-newsletters. Using engaging content can help to:

Educate patients
Improve patient retention
Generate new patient appointments
Increase your ROI and add to the bottom line

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How can you Make Email Marketing Successful?

Ensure that your email marketing campaigns are on target with these tips:

Establish a regular schedule for email campaigns: Consistency is an important part of building an audience for your medical email marketing.
Send only to opt-in email lists: Use a double-opt-in when patients sign up for your email newsletter. This means that they subscribe to your distribution list with their email addresses. Then, they also receive automatically generated emails to confirm that they want to receive future emails from you.
Create engaging content: In addition to any product- or promotion-related information from your practice, provide content that you know your patients will find interesting or helpful. Patients should look forward to receiving your emails.
Write captivating subject lines: Well-written subject lines entice readers to open your emails. Keep them under 40 characters, and don't use any terms that could land your email in a recipient's spam folder. Common trigger words in subject lines include "free" or "buy now."
Design responsive emails: Use a responsive template for your email. This ensures your email will look great on all devices, including desktops, laptops, mobile phones and tablets.
Ensure CAN-SPAM Act compliance: The CAN-SPAM act outlines seven steps to compliance:
- Don't use false or misleading header information.
- Don't use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you're located.
- Tell recipients how to opt out of receiving future email from you.
- Honor opt-out requests promptly.
- Monitor what others are doing on your behalf.
Automate opt-out requests: Email recipients should be able to click on a link in your email blast to unsubscribe. Your automated system should delete any opt-outs within 10 days.

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Why Should You Use WebToMed™ for Your Email Marketing?

WebToMed's Email Marketing Program is a simple, affordable solution for marketing your medical practice. Successful email marketing campaigns can help to retain more patients, attract new patients and generate more appointment requests. Our program includes biweekly emails that educate your patients with valuable health and wellness tips that they'll look forward to reading.

Engaging Emails

The Email Marketing Program makes it easy for patients to learn more about the services you provide. It's also a great source of referral traffic: Patients often forward these emails to their family and friends to recommend your practice.

When you enroll, our Email Marketing Program enables you to:

Advertise your practice
Provide valuable health and wellness information
Offer specials and promotions
Communicate regularly with existing patients
Generate new patient appointments
Save time and money
Get a great return on your investment

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Email Marketing Best Practices

In addition to all of these benefits, you also get expertise. WebToMed follows these best practices when crafting email newsletters so your practice achieves the best results.

We only send email to patients who have opted in.

Your practice staff provides WebToMed with email addresses for
patients who have subscribed to your list.
We use permission-based marketing and never send emails to anyone who hasn't opted in.

We deliver engaging content that your patients will look forward to receiving.

Our expert content team develops compelling health articles and wellness tips to make each email fresh and engaging.
You have the ability to review and approve the content in the email before we send it to your practice's patient and marketing list.
Our Email Marketing Program can help get new patients to subscribe to the emails so you can continue to grow your marketing list.

We write compelling subject lines for each email.

With more than 15 years of experience in medical email marketing, we know what works when it comes to engaging patients.
Our well-crafted subject lines increase patients' open rates to boost readership.

We use a responsive email template that guarantees your emails will look great on any device.

Our expert content team develops compelling health articles and wellness tips to make each email fresh and engaging.
You have the ability to review and approve the content in the email before we send it to your practice's patient and marketing list.
Our Email Marketing Program can help get new patients to subscribe to the emails so you can continue to grow your marketing list.

We make sure you stay compliant.

Our proprietary Medical Email Marketing System ensures proper email delivery and CAN-SPAM Act compliance.
We automatically handle any unsubscribe requests, so your list always remains clean and up to date.

Enroll in the Program Today

WebToMed's Email Marketing Program saves you the time, money and hassle of running and maintaining an email marketing campaign in-house. Don't miss this valuable opportunity to engage your current patients, attract new ones and increase your practice's ROI. Book more patient appointments and grow your practice today!

START EMAIL MARKETING